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4WD Magazine has been published since 1998 and is Canada’s premier national off-road, sport truck and SUV magazine. 4WD covers product installs, off-road events and travel, new vehicle introductions, readers tech questions and industry news. The buyers of 4WD tend to be upper middle income earners, male, between 25-45 with an enthusiasm for outdoor activities, camping, hunting, extreme and motorized sports. The magazine was recently acquired by SunCruiser Publishing Inc., one of Canada's most exciting recreation, sport and tourism publishers whose portfolio includes SunCruiser Boating Guides, Snowbirds & RV Travelers, BC Sport Fishing and many others.

The publication has an excellent pass along readership of 4X per copy (resulting in a per issue readership of over 54,000 per issue, 324,000 per annum). 4WD’s web site is well placed in all web browsers and enjoys over 30,000 unique visits per month (average over 6 months). www.can4x4.com is updated monthly with new editorial features, special offers and promotions.

For advertising information for both 4WD magazine and www.can4x4.com please call 1(866) 609-2383 ext 200 or 201 or click here to request the current media kit.